The Art of eMarketing

I thought for this weeks entry I would share an amazing website I recently discovered. The page is Web Design Blog, this blog finds some of the best free wordpress templates, logos, vector images, and general free stuff on the web and shares them with their readers. With this blog I no longer have to go looking around the web for some great free templates or graphics.

As you may be able to see in the screen shot taken from the webpage, they have many sections you can look through. The blog is updated regulary and can help you when you are struggling for ideas. Essentially this is a great place to start if you are building a webpage or designing a logo. You will not be dissapointed.

Link: Web Design Blog

The Irish Proverbs has a great quote that relates to marketing, “If you want an audience start a fight”. Everyone one of use is seeking an audience we can market to. If you write a blog or need a new idea for emarketing, a controversial way is to start a fight. This could include writing about a controversial topic or making an ad campaign that doesn’t conform to traditional advertising. Today I wanted to share with you an ad I found on the internet that meets the clever and new advertising style. This ad is a newer form of advertising called viral marketing. This simply means that viral marketing is a marketing strategy that encourages others to pass along the video or email to someone they know. This marketing is done in hopes of increasing brand awareness or to achieve another marketing purpose.

Here is the ad

Now that you have seen the video that is taking the internet by storm, did you ever notice what the advertisement was for? It seems that the video leads you to believe that cell phones transmit ultra violent rays strong enough to make popcorn, but what does that have to do with anything. It turns out that the ads are for a bluetooth company, although bluetooth headsets are never seen in the viral videos. This viral video raised awareness of the bluetooth brand by people simply wanted to know what it was all about. With the release of these viral videos, this relatively new bluetooth company has had their products featured on National television including Good Morning America, CNN, and MSN to name a few.

Many people, including me, work hours upon hours to secure backlinks for their website. Most of us only build hundreds of page rank 0 backlinks and very few page rank 2+ backlinks. With this method you will receive a lot of PR 1+ backlinks with very little effort. Not only will you receive backlinks, but you will also show that you are an authority within a specific industry. The secret method that I will talk about today is Article Marketing. This method will yield a massive amount of page rank 1+ backlinks that are long term backlinks that carry an authority weight to them. So go on and read.

Articles are an amazing way to get backlinks, in my own experience I have had great success with this method. Case in point, I have recently begun working for a client based in the construction field, I wrote 4 articles related to this field and then put them up on Ezine Articles. About a month or so later those articles are now page rank 4,3,3,2. Ezine articles allows 3 self serving links to your webpage in your articles. That is 3 page rank 4 backlinks, 6 page rank 3 backlinks, and 3 page rank 2 backlinks! Not to mention Google will see these as authority links because of the content found in the article. It would cost a lot of money to buy those kind off links that will last for a long time.

So Where do you begin?

Stuck trying to figure out what your design should look like? Well look no further, I present to you the Top 10 Best Design and Web Inspirations.

1. http://www.bestcssgallery.com

Best CSS Gallery offers a huge variety of inspiration. They have a great top rated list if you do not want to look through all the pages. You can not submit your webpages/blogs at this point in time.

2. http://www.boxedcss.com

This site is amazing for design inspiration. You can submit your webpage/blog for reviews, if chosen your webpage may be featured and receive a PR 5 backlink! Not only do they have great designs but they will provide you with FREE CSS Grids, and who doesn’t like free stuff? They have a very clean design free of a lot of advertisements and hundreds of pages of inspiration.

3. http://www.cssartillery.com

CSS Artillery has a huge variety of design inspiration. One nice thing about CSS Artillery is that they break up their web pages by category. So if you needed a business web idea you could go to that category. They also have a submit web design that could potentially give you a PR 5 backlink.

4. http://www.cssbased.com

CSS Based Web Design Gallery has a great mix of web inspiration anyone can enjoy. They also provide a chance to submit your site. They stay up to date on the best designs, and if your site is featured you will be provided with a PR 6 backlink.

5. http://www.cssclip.com

Public speaking can be a great source of inspiration for marketing. I have put together a few tips that will help you improve your marketing ability and better understand public speaking.

You Need to Know your Audience

It seems obvious that you would never want to give a speech on preventing hot flashes during menopause to an audience of men in their mid-20s. However it’s not always so obvious that you wouldn’t want to market your product to the wrong demographic. But if you want the most return for your marketing dollars, be sure to do research and find out to whom your product will appeal. Google is a great example of how this can be accomplished. They use information found by your emails, what you search for and other ideas to sell different products or services specifically to your needs,

Make yourself Heard

If you give a speech and no one can hear you, no one will care about what you have to say. The same goes with marketing. Once you know your target audience, if they don’t realize you exist, you don’t matter. You need to come up with new innovative ideas to help your audience hear what you have to say. However remember to know be so loud that you leave bad impressions on your target audience. In marketing you may create a bad logo that screams amateur to your readers, or you may have terrible customer service. Make yourself heard with new ideas, but be careful not to use something that might hurt your business.

Recognize and overcome fears.