The Art of eMarketing

If you are one of those advertisers or the many Webmasters who use Google Adwords in order to bring in traffic to your site or into your client’s site, then you should learn the tips on making greater profit on Google Adwords. After completing the generation of your keyword list, do the following for more traffic:

The most important thing you would need to do is to come up with an advertisement that will lure people to take a look at your site. Remember though that the advertisement you create should follow Google rules in terms of format:

*Use text only listings
*Title lines should be composed of 25 characters
*Product Descriptions should be at least two lines composed of up to thirty five characters each
*Limit your URL only to thirty five characters

Of course make sure that the message you give to your potential customers or visitors would be direct, effective and concise in order to drive more sales.

When it comes to thinking of the title line for your ad, make sure that your end result will be catchy and would push the visitors to read the full product or service description in your site. If your potential visitors do not read the full description, then more often than not, they will not click on the link to visit your site/your client’s site.

Think of it as a trial and error since it is a fact that with Adwords, you will be able to change the content easily. Do not hesitate to try different approaches and come up with a number of word combinations or phrases and then stick with the ones that will lead to more clicks from potential customers.

Like I said in my WordPress how to, I am not programmer literate nor do I understand php and how most things work on the web. However I found Joomla really easy to install and work with. If WordPress were not so easy to use for blogs, I would probably be using Joomla. Joomla has a really good community that creates extensions that anyone can use. They have actually come up with some really good ones, if you want to see them to get an idea of what to expect just head over to Joomla.com

Step 1 – Download Joomla and Unzip it
Go to Joomla.com and you should see a link in the middle of the webpage that says “download”. Click that link and save the file to your computer. Once the file is downloaded you need to unzip it. You can do this with a program like WinZip or winrar. You can extract the contents to anywhere on your computer.

Step 2 – Set up MySql Database
Login to your cpanel and go to “MySQL databases”. Look for the button “add db” and type in the form the name of the new database (ex: joomladatabase). Press “add db” button. The new database is created. Now, let’s add a user to that database. Look for “Add User” button. Type your username and a password and press “add User”. The next step is to add the user to our database. Below databases are 2 dropdown spots where you see a user and a database. Select your new user and database. Below select the desired privileges and press “Adduser to DB”. Make sure you save this information because it will be used again in a later step.

Since this is an eMarketing blog I thought it would be fitting to teach you how to install and use Wordpress. This may seem like a very basic post to most, but to those who are just starting to learn how to do SEO or make webpages etc this could be a big help. I am a very average web author, so for those of you who may be intimidated by installing Wordpress, dont be! It is so easy, even if you have no idea of what you are doing. I will show you step by step and I can answer any questions you might have.